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5 Tips to Improve the Online Presence of Your Business

It is very difficult to get noticed in a noisy digital and social media world. 

As Bill Gates said, your business will soon be out of business if it is not on the internet. That’s the reason every second business is competing for customer eyes and ears online and strive to get noticed. 

Establishing an online presence has become a more daunting and stressful experience for most businesses today. If your business’s presence is on the verge of vanishing from the picture, then a real stitch in time can save you. 

You don’t have to burn the midnight oil and work hard, just going about your presence wisely, point-to-point can save your skin. 


Improve Your Business Website

Your site is a big piece of research. Every inch and centimeter of it counts. 

You should create it as diligently as you do your products and/or services. Each and every part of it makes a difference. 

  • Tell the customers what you do, who you are. If you don’t communicate with them within the first five seconds, you’ll lose a big part of your sales.
  • Let them know the way in which you can solve their problems. 
  • What makes them go searching for you? Discuss their problems and tell them the best way to make things better.

Your Social Networking Playbook

You can find virtually countless articles regarding the best way to use social networking sites, but here are some quick ideas. 

  • Select one social media website that fits your market. A teenager business person uses Snapchat while a small business uses Facebook and the older ones usually use Twitter.
  • Talk about your visitors, not yourself.

Be a Part of Another Business for Online Engagement

Finding other companies that have exactly the same type of customers is a good way to build your own client base without having to pay high advertising and marketing fees. 

Teaming up with all of them on any campaign is an excellent way to introduce your company to more and more people. Interact with each other to attain good outreach while you share the expenses and profits.


Create Promoters

If you don’t have enough time to build your online presence, you can easily put social media users to work to do it for you. You simply need promoters. 

Here’s the best way: 

Let’s suppose you are offering a $99 service that educates people on how to cook Asian food (undoubtedly, a great online community service).

You can offer people a $20 discounted price for posting an introduction on social media sites about your course. You can also create that post for them, and all they need to do is click the share button, and they get a discount code for $20 off. 

Pretty cool, isn’t it? You can also hire an SEO Reseller, who will take care of your promotion campaign and will get paid by you on a commission basis. 

How iDEAL Casino Payment Option Work

iDEAL is a Dutch online payment processor, which has become incredibly popular in the Netherlands. The system works on the same as other online payment systems, with the exception that users do not need to make a registration to use the service. iDEAL offers various benefits to Dutch players and is accepted in more than 60 online casinos, which makes it incredibly convenient to use. 

iDEAL allows players to conduct online money transactions in a safe and reliable manner. With iDEAL, players can conduct payments through users’ mobile banking app – actually, the method simply transfers the funds from your bank account to the account of the online entrepreneur. 


Depositing funds with iDEAL is as easy as a child’s game. All you need to do is log into your casino account, select the iDEAL payment option, type in the number of funds they wish to deposit and choose their bank. Please note that iDEAL works with most major banks in the Netherlands; so, in order to use the service, players should check out the names of these banks and make sure they hold an account at one of them. Once the bank is selected, players will be redirected to their bank’s online interface, where they just need to follow the instructions and complete the transaction. 

Using iDEAL is not free of charge and fees vary for different banks. Still, fees are usually defined when transactions are made and tend to be relatively low. 

Advantages of iDEAL

As of 2017, iDEAL has become the leading online payment method in the Netherlands, and for a reason, too – the payment system offers many advantages to its users.

To begin with, no registration is required and bettors do not need to install a specific software to use iDEAL are. According to experts from Casino Games Pro, the system is fully-responsive, meaning that it can be used via various devices, including mobiles.

It should also be noted that iDEAL transfers are completed immediately, so players can easily fund their online casino accounts using the method, and there are no fees for deposits, too. But that is not all – many Dutch casinos offer bonus rewards to players using iDEAL.


And yet, arguably the biggest advantage iDEAL offers its users is an unparalleled security system. All iDEAL transactions are approved by the user’s bank, and no personal data is revealed when a deposit is made, either. Further, online banking transactions are protected on the web with the use of SSL encryption systems, complemented by two-factor authentication tokens.

In essence, the two-factor authentication is a method, designed to confirm the identity of the user. The method is called “two-factor” as it includes two pieces of evidence, which the user with the given identity is supposed to know, have, or be. Additionally, the two factors are different from one another. 

Disadvantages of iDEAL

Evidently, using iDEAL offers numerous advantages to Dutch casino enthusiasts, but it has some disadvantages, too. 

iDEAL’s biggest disadvantage has to do with the fact that the method does not have a withdrawal mechanism. Even though making a deposit is as easy a child’s game, withdrawing with iDEAL is not possible, and that is why players need to choose an alternative method to withdraw funds from their casino account. 


Actually, withdrawing funds with iDEAL is possible, but for this purpose, the casino has to offer a direct-to-bank transfer. However, players will have to reveal important personal data if they wish to make a withdrawal with iDEAL, which makes it far from the ideal option. 

Last, but not least, iDEAL is only available to players living in the Netherlands. Apparently, there are several reasons why the company does not seem interested in expanding its services outside the Netherlands, at least for the time being. 

Image: DepositPhotos

Scientists Gain Deeper Insight Into the True Structure in the Outer Corona

Using advanced algorithms and data-cleansing techniques, a team of scientists, led by solar physicist Craig DeForest, discovered structures in the outer corona that had never been seen before. The way in which they discovered these structures was by analyzing a series of images taken by NASA’s STEREO spacecraft. 

The outer corona is what’s responsible for the existence of solar winds which themselves are very complex and have magnetic fields embedded within. But how does it get this complex? To answer this question, the scientists took to analyzing observations of the outer corona in great detail. 


First, the team looked at coronagraph images that were generated by NASA’s Solar and Terrestrial Relations Observatory-A (STEREO-A) spacecraft. They knew that STEREO-A would be passing behind the sun in around April 2014 and they wanted to gather some data before any disruptions to their communications occurred.

So, a 3-day data collection campaign was organized during which time COR2 (the chronograph on STEREO-A) captured much longer and more frequent images of the corona than normal. These long exposures allow the scientists to capture details they would otherwise miss. But, they also wanted higher resolution images, so they needed a new direction. Turning to software instead, they took to improving the chronograph’s signal-to-noise ratio.

The signal-to-noise ratio measures how well you can determine the signal from that of the noise. COR2’s chronograph works in a similar way to your hearing in that it is sensitive enough to detect and produce very detailed images of the corona, but these images are shadowed by noise. In order to get an accurate image of the outer corona DeForest and colleagues first had to boost the signal-to-noise ratio. 

To do this, they had to develop complex algorithms (comparable to
advanced online casino algorithms) in which truly separate the corona from all the background noise. They also had to filter out light from any background stars. Once this had been done, the scientists had to apply corrections for the length of time the camera’s shutter was open for and adjust the brightness of the images. But, one of the most challenging obstacles the team faced was motion blur caused by solar wind. The team had to develop a special algorithm just to smooth out their images in time.

Smoothing images in time is similar to the action of when you do a “double-take” (i.e. you have a quick second glance to make sure you saw what you saw), but it takes the process one step further by transforming this idea into an algorithm. 


In order to undo motion blur from the solar wind, the scientists estimated the speed it was traveling and shifted the images at the same rate. To determine the exact amount to shift the images by, the team had to move the images pixel-by-pixel to compare them with one another and look for their similarities. They determined that the amount of shift corresponded to an average solar speed of around 136 miles per second. “We smoothed, not just in space, not just in time, but in a moving coordinate system,” says DeForest. “That allowed us to create the motion blur that was determined not by the speed of the wind, but by how rapidly the features changed in the wind.”

The most surprising part of the project wasn’t in finding any specific structure, it was simply that they found something. For a long time, scientists had been under the impression the corona was smooth, but this latest study reveals that’s not the case at all. “When we removed as much noise as possible, we realized that the corona is structured, all the way down to the optical resolution of the instrument,” said DeForest.

Another remarkable discovery which unfolded as part of the study was the fact that coronal streamers (the bright structures with enhanced magnetic properties that form over regions of the Sun) are far more structured than the scientists realized. “What we found is that there is no such thing as a single streamer,” explains DeForest. “The streamers themselves are composed of myriad fine strands that together average to produce a brighter feature.” 

To find where a corona ends and where a solar wind begins, scientists often look for what’s known as the Alfven surface. The Alfven surface is a theoretical boundary where solar wind travels faster than waves can move backward through it. “Material that flows out past the Alfven surface is lost to the Sun forever,” says DeForest. 

Physicists used to believe that the Alfven surface was a flat layer where solar wind accelerated to a critical speed. However, following DeForest’s research, that’s starting to change. “What we conclude is that there isn’t a clean Alfven surface. There’s a wide ‘no man’s land’ or ‘Alfven zone’ where the solar wind gradually disconnects from the Sun, rather than a single clear boundary.” 


The team’s observations revealed quite a patchy find where some plasma is moving so fast it stops backward communications, while other streams close by are not. They also discovered something else quite odd: “We found that there’s a correlation minimum around 10 solar radii,” said DeForest. At this distance, pretty much all images fail to match up properly. But they become better again at greater distances, so it’s obviously not just the distance from the Sun that’s affecting the correlation.

These insights provide scientists with an inkling of what’s to come from the Parker Solar Probe mission. Set to gather measurements from inside the outer solar corona, this mission will be the first of its kind. In total, the spacecraft will travel to a region that’s around 8.86 solar radii where lots of interesting finds are just waiting to be found (hopefully). Using their results, DeForest predicts there will be “steep fluctuations in density magnetic fluctuations and reconnection everywhere, and no well-defined Alfven surface.” 

7 Ways Data Will Transform the Way We Do Business

There is no doubt that we live in an information-driven era. There have been more technological advancements that have taken place over the past three decades than at any time in history. The collection and analysis of massive data sets using groups of specialized algorithms have completely changed how we look at data collection and analysis. Big data has undoubtedly transformed the way we look at what data can do, and now data is changing the way we do business.

  1. Customer Relations

Customer Relations Management (CRM) platforms make the task of maintaining engagement with customers after the initial interaction easier. CRM platforms take the necessary information that is available about your customers and uses it in a variety of ways. It is used to keep them informed about promotions, remind customers about important events, and even wish them a happy birthday. The automated functions that are available with CRM platforms are precisely what the modern company needs.  


  1. Trend Exploration

Finding trends related to your business is a way to make sure to stay ahead of the competition. Google collects massive data sets relating to almost any topic you can imagine. Google Trends is a tool that allows companies to search for trending topics. A search of a keyword associated with your business will generate an exhaustive list of trends relating to your subject.

  1. Targeting Customers

When companies collect transactional data, there is valuable information contained within. Just as Target has an algorithm that was able to predict the pregnancy of a teenage girl before her parents even knew. The family found out because of a targeting effort that Target made for baby-related items for the teenage girl. This is because Target took the time to evaluate the spending trends of pregnant women, and found out how to make use of that data.

  1. Cloud Collaboration

In case you thought that cloud collaboration was a trend, let me notify you now that it is here to stay. Companies have become more efficient by using this amazingly user-friendly approach to collaborative working. With cloud collaboration, whole teams are able to collaborate on one document with seamless functionality.


  1. Artificial Intelligence

The talk of artificial intelligence (AI) is enough to make some people’s hair turn white with fear, but we are not talking about Sci-Fi thrillers here. AI holds many wonders for modern companies. AI is able to utilize data gathered to program applications to offer sentient-seeming responses using algorithm intended to make the application’s response life-like.

  1. Energy Management and Consumption

In an era that is serious about energy conservation and use, it is no wonder that data has found its way into the field of energy management. There is actually energy tracking software developed to track utility data and identify the opportunities for potential savings.

Conclusion

Data holds the key to so many possibilities for your company. Take the time to see how your company can best utilize data to grow your business and make your day-to-day operations much better.

Image: DepositPhotos


Things to Consider When Hiring an Architect

Hiring an architect is necessary for you to ensure quality construction of your projects. Hiring an expert is wiser than trying to do everything yourself, even if you are a DIY enthusiast. 

However, hiring the right architect can be a pain, especially if you don’t know what to look for when picking an expert. Check below for some tips on what to consider when hiring an architect.

Look Online for The Right Options

You can search online for architects. Just find a few you find good and then pick one that suits you the best.

Check for Reviews and Testimonials

How else will you judge the skills and abilities of an architect? Quality is one thing but affordability and timely delivery of work are also important.

You can be sure of these factors by searching online and looking at what others have to say. You will most probably find testimonials on the official site but they may not always be reliable. 

It’s a better idea to check third-party sites and social media for feedback.


Give Attention to the Portfolio

Different architects come with a different set of skills. You can look at their portfolio to understand their strengths and weaknesses.

It may also be a good idea to have a conversation and understand their capabilities. 

Now that you have hired an architect, it is time to start work on your project. Here are some tips to make sure the job goes well:

Listen to your architect:

Your architect is the boss when it comes to the construction of your project. Listening to him or her is going to prove beneficial for both you and your project. You can pool in your ideas to get what you like but being open to the experts’ advice is a good option. 

Make sure not to speed up the process and to give the experts the time that they need. Designing takes time. It’s not something you can do over the weekend. You will have multiple meetings with your architect so that you two can be on the same page regarding everything.

Be clear about your expectations

It’s very important to let the architect know what you want as the final outcome. Thanks to technology, it’s now possible to see everything on the computer, which reduces the risk of misunderstandings and human errors. 

You may also need to get the construction company onboard so that there are no confusions later on. Confusions can lead to poor results and delays, which may ruin your project.

In addition to this, make sure to be clear about the safety element. You want a structure that looks good, but it should also be functional and safe. Work with an architect who uses PowerJackMotion linear actuators and other safety tools to ensure there are no mishaps.


Discuss the budget beforehand

Hiring an architect is not cheap and may cost you a great deal. Talk about budgeting and reducing costs with your architect so you can easily afford to get your project done by a professional. 

Follow these simple tips and you will have no problem in finding an architect for your project. 

Learn Math Odds And Probabilities in Roulette Games

If you are a gambling enthusiast, then you should be aware of the winning probabilities each type of game offers. This way you will be able to elevate your gaming experience and enjoy better outcomes in the long run. Keeping a track of odds is especially important for roulette players. Since there are different variations of the classic game and each one of them utilizes various rules, the odds of every type of roulette will differ. 

Of course, like other games, roulette results depend on luck. If there is no other force meddling with the spinning wheel, the ball will always land in a random socket and there is no way to predict the outcome. The odds of roulette will simply show what are your chances of winning if the luck is on your side. The first thing that players learn when they take interest in roulette odds and probabilities is that European roulette has better odds, compared to American roulette. This is due to the fact that the wheel of the first variant has only 37 sockets, while the American variation adds another socket, making the total of possible winning numbers 38. Keep reading below how CasinoGuardian explains the roulette odds.


Probabilities of Outside Roulette Bets

Generally speaking, each roulette game allows inside and outside bets. While placing money on single numbers within the grit of the roulette table is possible, you can also choose to bet on red or black, odd or even or other groups of numbers. Those types of bets are outside the grit with numbers. While outside bets have a better probability to be won, their payout is considerably lower compared to inside bets.

Many players prefer to place their money on the so-called “even money bets” which is another name for the sections that cover red/black, odd/even or high/low numbers. The probability of winning such bet is almost 50% and the payout is estimated to be 1 to 1. The odds of winning an even money bet on European roulette is actually 48.65%, while the probability of its American counterpart is 47.37%. 

The dozens and columns outside bets cover almost one-third of the numbers on the roulette table and they pay 2 to 1. The probability to win a dozen or a column bet is 32.43% on European roulette and 31.58% on American roulette due to the additional double-zero socket.

Probabilities of Inside Roulette Bets

Betting on a single number is known as a Straight bet and due to its low probability of winning, it offers the highest payout of 35 to 1. Those who would like to place their money on a certain number should know that the odds of winning this bet on European roulette are 2.70%, while the probability for those who enjoy playing American roulette is 2.63%. 

Another inside bet is the Split which allows players to bet on two neighboring numbers on the table grit. The probability of winning such wager is 5.41% if you play European roulette and 5.26% for the American variant of the game. 


There is also the option to bet on a row of three numbers which has a winning probability of 8.11% on European roulette and 7.89% on the double-zeroed variant. Placing a Corner means that you are putting your money on four numbers at once and your chances of winning are estimated at 10.81% on European roulette and 10.53% on American roulette. The next inside bet is called Double Street and allows players to bet on two rows. This stake has winning odds of 16.22% when you play on the standard game with 37 numbers while adding another zero makes the probability 15.79%. Last but not least, there is the option to place a Basket bet on American roulette. It covers 0, 00, 1, 2 and 3 and has a winning probability of 13.16%.

Learning about the odds of each regular bet on roulette will help you decide which wager will be the most lucrative for you. Whether you will decide to play risky and expect a higher payout or get paid less but ensure a bigger chance of winning is completely up to you. 

Image: DepositPhotos

Carbo – World Lightest E-Bike is Ready to GoGo

If you think that Ebikes are still bulky, expensive and impractical, then think again – CARBO, the world’s lightest folding electric bike, is finally here, weighing only 12.9kg. Meticulously designed by biking enthusiasts, it’s foldable, ultra lightweight, super compact, and superbly engineered. Do you love to use your bike to commute to work, but hate arriving drenched in sweat? Perhaps you’d like to cycle to work, but you’re afraid it would take up too much time in your busy schedule?


CARBO solves both of these problems. There’s the option to ride using pedal assist (PAS), powered by speed and torque technology, or switch to full electric mode complete with throttle option to build up speed. The built-in motor lets you travel at speeds of up to 32km per hour (20 mph), twice as fast as the average cycle, so you’ll never worry about arriving late as you leave the traffic jams behind. This way, you get as much of a pedal workout as you need, and then just let the bike take over!

The bike’s frame is crafted from eco-friendly carbon fiber, an incredible material which is lighter than aluminum but eight times as strong. It’s also super durable and absorbs vibrations, so you can always enjoy a comfortable ride. CARBO also comes with an LED smart screen which can be connected to your mobile phone via Bluetooth so you can use your sat nav as you ride – ideal for city exploring and discovering new destinations.


When you get to your destination, your CARBO e-bike folds into a compact size and shape in under 10 seconds and is super easy to transport and store. It easily fits into any car boot or even discreetly in the corner of the office while you remove the integrated Samsung seatpole battery for charging.

There’s also no need to worry about expensive aftercare and upgrades – as part of CARBO’s ingenious design, all the components are separate, so it’s really easy to maintain, service and customize with no special tools required! CARBO is also fully adjustable with removable front and rear lights, and sophisticated hydraulic disc brakes to keep you safe on the road. It’s the perfect urban companion!

For More Please Visit the IndieGoGo Page


Product Owner in the Web Application Development Project

If you have decided you need to have a web application developed and you’ve decided to hire a programming service provider, one of the first things you need to do is select a Product Owner because their role is crucial for the success of the whole undertaking.

Who is a Product Owner? It is a person on the part of the Customer, who is basically responsible for the whole project. The selection of the Product Owner is one of the key steps that should be taken by the customer. It can be someone chosen from the staff or employed especially for this position.


PO accepts the consequent phases of the undertaking and checks whether all actions are going in accordance with the schedule. If you do not appoint one person responsible for the development of the web application, the undertaking will become chaotic and it may take a lot longer to complete it and its functionalities may not be compatible with your expectations. That is why there must be someone, who will keep the pulse on everything from the start to the finish.

The Product Owner should know exactly what features and functionalities the web application needs to have from the future user’s perspective. PO should closely cooperate with the provider and discuss the company’s needs with them, as well as take decisions which ideas should be implemented and which are unnecessary. PO should also determine the schedule of the web software development and then verify if all phases are completed within the deadlines set. PO informs the customer about the course of the project and provides the explanations if needed.

As the role of the Product Owner is so essential for the success of the whole project, this person should be carefully selected. PO should have the knowledge necessary to take decisions on the layout and functionalities of the app, which is why the engineers are often appointed for this position, as the technical knowledge is very important. In addition, PO should also possess organizational and communication skills so that they are able to plan the whole undertaking and cooperate with the people, who have different personalities, as well as resolve the problems.


Taking a Global View of Online Gaming – How Will the Market Change in the UK

Over the past 20 years, the gambling industry has been in a state of constant change. Emerging trends are taking over the market quickly, leaving traditional forms of gambling behind. By introducing the latest trends to the market, gambling companies make betting attractive to the younger public and thus spread their influence.

According to statistics, online gambling has already taken over the global betting market. Moreover, in 2017, the online gambling market generated £4.7 billion in the UK alone. Evidently, the online gambling industry is on the rise, and it shows no signs of slowing down any time soon. But what changes are we to expect within the online betting market in the UK? 


1. More people bet to on e-Sports

The first change in the UK online gambling industry has to do with the increasing number of people betting on e-Sports. Betting on e-Sports emerged just a few years ago, after the inception of the first major e-Sports tournaments. According to supercasinosites prize pools for modern-day tournaments continue to grow, as is the e-Sports fan base. 

Back in 2016, an estimated 300 million people watched e-Sports. According to experts, however, this number will grow to over 427 million by 2019. Of course, as the number of fans grows, so does the yearly revenues of this new and emerging betting market. 

In 2015, the global e-Sports industry generated about $325 million. But by 2020, the market is expected to grow to as much as $1.5 billion, which will certainly influence the e-Sports betting market. 

In the UK, an estimated 8.5% of all gamblers wagers on e-Sports. According to statistics, the majority of e-Sports punters are males aged 25 to 34; still, 42% of punters are females. Unlike men, who tend to bet on e-Sports with real money, women prefer to wager using in-game items. 

At present, an increasing amount of UK bookmakers have started to accept e-Sports bets. Finally, there are even e-Sports casinos, where you can bet on a number of games, such as Dota 2, League of Legends, and Call of Duty.


2. Introduction of cryptocurrencies

Even though online gambling has taken over the industry and e-Sports has grown in popularity, new forms of currencies have remained largely frowned upon. As a matter of fact, cryptocurrencies such as Bitcoin might be the ideal solution to gamblers’ and operators’ online transaction problem.

Using fiat money to make a casino deposit can take as little as a few hours or as long as one week, depending on the chosen payment method. Virtual currencies, on the other hand, allow transactions to be made immediately. What is more, cryptocurrency transactions come at low or no fees, as they do not work with an intermediary. Of course, reduced transaction times and lower fees are great, but they are not what makes cryptocurrencies ideal for betting. Rather, it is the level of anonymity they provide. 

Cryptocurrency casinos already exist, but their number is very limited. Nevertheless, their number is likely to increase in the near future, as cryptocurrencies are being used by more and more gamblers. 

3. Big brands could merge

First introduced in 2001, fixed odds betting terminals (FOBTs) are common in betting shops all over the UK. According to experts, however, they can cause a gambling addiction, which is why Parliament decided to reduce the machines’ maximum stake. 

Whether the reduced maximum stake of FOBTs will help beat gambling addiction or not is still impossible to say. What is certain is that big brands are likely to merge in an attempt to compensate for the losses in their land-based establishments by introducing more profitable online gaming measures.

As you may know, GVC Holdings already merged with Ladbrokes Coral in March 2018. Moreover, William Hill, which is one of UK’s most profitable bookmakers, is said to have negotiated with the Stars Group on a potential omni-channel platform back in 2016, but the talks seem to have failed. According to analysts, we are likely to witness more big brand merges in the near future.


4. VR casinos to become more popular

If you like the look of today’s casinos, you will love the look of tomorrow’s VR casinos. 

Whereas VR technology remains relatively new and unpopular at the moment, estimations predict that the VR gambling industry will undergo a growth of about 55% between 2018 and 2022. So, what makes VR casinos better? 

Essentially, VR technology allows you to walk in an online casino, play a diversity of games and potentially win a lot of money – all from the comfort of your home. What VR gives is an enhanced reality that will undoubtedly better your gambling experience. 

Currently, a number of online operators work with VR technology, but as the technology is still in development, opinions are mixed. In the future, however, VR casinos are likely to prevail over the online gambling market.

Scientists Uncover Giant Upwellings on the Surface of Mars

For many years scientists have been under the impression that Mars has a crust similar to that of the Earth’s. However, one Cornell scientist, Esteban Gazel, proposes a different theory. He suggests that the surface of Mars consists of crystallized magma that’s welled up from within the Red Planet.

In 2015 a group of scientists published a study that involved data that had been gathered by the NASA rover, Curiosity. Upon analyzing the data they found that the rover had discovered granite-like rock. This suggested that the Mars crust was similar to that of our own. However, nothing is ever that simple, as any expert will tell. 


“To make continental crust you need to brew its ingredients for a very long time – millions and millions of year. The brewing process is complex, involving the process of plate tectonics,” said Gazel. But during their research, Gazel and colleagues saw nothing to indicate the Mars crust had been involved in plate tectonics.

So the researchers followed the continental crust theory instead. To best simulate how magma forms volcanic rocks, the scientists used a special kind of thermodynamical software called MELTS. They used five Mars surface rocks and a Martian meteorite which had fallen to the Earth previously. 

Magma evolution is the process in which magma cools down enough to produce crystals, then changes as new crystals form. This same process happens in some places on Earth including Iceland, Hawaii, and the Canary Islands. “Volcanoes from these locations also produce magma that has high-silica content, but it does make a continental crust. Although this magma has high amounts of silica, the magma lacks the remaining ingredients,” explains Gazel. 

“Nevertheless, our study confirms the formation of Mars’ early magmas by activity similar processes found in Hawaii today,” continues Gael. “There are gigantic upwellings of hot mantle material from deep regions in Mars.”