The company planing the produce this shoes in early 2016, the popular shoemaker known for its running shoes hopes this 3D tech will cut down the overall cost of the sneaker. The sneaker has no name yet but New Balance between planing to sell the shoe at the start of April.
3D tech also will allow the costumer to customize their shoes to fir their needs. New Balance is not the first company yo invest in 3D technology on their shoes, also Adidas and Nike is investing on 3D technology. This 3D tech use its printers in combination with new developed elastomeric powder that is called ” DuraForm Flex TPU ” which gives the shoe flexibility and lightweight. This 3D printing not working like the printers we see in the stores which printing with layers, this one uses a tech called ” Selective Laser Sintering ( video koy buraya youtube dan …). ( SLS )which involves using laser to fuse the required shapes out of powder. Shoes can also be shaped of the individual ‘s needs. We are considering that in the future you can order new shoes as you like it is like going to a tailor but for shoes. But this special order future probably will be available after 2016, one 3D printer can print 16 shoes midsoles a day, your tailored shoe probably will be little bit more costly but for sure will be more comfortable.