The internet has changed the way we do many things, and those shifts have rippled through several business models forcing many companies to adapt or be left behind. The gambling and casino industries have been more recent converts to the benefits of online, with the growth of online gaming morphing into a multi-billion pound industry, especially in Europe. The demographics of online gaming has also changed. Whereas gaming once used to be the preserve of younger men, use of gaming technology by women has increased dramatically. A recent report by the Internet Advertising Bureau found that 52 percent of the gaming audience were female, with the growth of the mobile games industry, in particular, attracting a more female consumer base.
Smartphones are taking over
In 2015, a report found that following a sharp increase in the use of 4G for mobile surfing – driven primarily by our increased appetite for video – a third of all online access is now via the smartphone as opposed to desktop computers, a figure which is up from 23 percent in 2014. Two-thirds of adults now own a smartphone, and the amount of time spent using our devices has grown to an average of one hour and 54 minutes per day. Google further backs up this evidence for mobile growth confirming that more searches now take place on mobile devices rather than on computers. Some industry experts even suggest that in only a couple of years, the smartphone could be the only computing device that we own with the PC industry continuing its downward trend.]
Mobile gaming leads the way
As the move to smartphones for browsing the web looks set to continue apace, the casino games industry is seeing its popularity grow with the industry now worth more than $45 billion. Mobile devices are reshaping the online gambling industry, with expectations that mobile gambling will account for about 40 percent of the online gambling market within the next three years. The shift to mobile has motivated many operators to develop a broader range of mobile game offerings, personalizing features and allowing users to access platforms instantly and conveniently on their phones.
Games of chance are a significant pull in the mobile gaming market, and it would be hard not to have noticed the popularity of games like Candy Crush, Angry Birds, and Pokemon Go particularly if you are a commuter. Candy Crush Saga is said to be played more than 600 million times a day, and the Angry Birds app saw around 263 million active players in 2012. With mobile gambling numbers up 75 percent year on year in 2012, it is easy to see that playing online can be a great form of popular entertainment with the added excitement of the chance to win money.
Quick play and speedy wins
The speed of play offered by many casino providers can mean it can be an entertaining way to win money. Games such as bingo, blackjack, baccarat, poker, slot machines and roulette have all been revitalized for the digital smartphone age, meaning play can be done at any time of day or night and from any location. An option to play online roulette at 32Red can give a playing range of 6 different types of roulette, with a further six different varieties of poker and slot machine titles to suit any taste.
“Roulette” (CC BY 2.0) by Sonny Side Up!
Many online gaming sites offer you the chance to choose your own stakes with some having very low minimums and very high maximums to cater for all requirements. Low stakes roulette is a perfect introduction to those new to casino betting, with sites such as ClubWorld Casinos, 32Red and Sloto Cash offering tempting welcome offers of introductory bonuses and free spins. Canny mobile gambling providers such as 32Red have really invested in the background mobile technology surrounding their online gaming platforms, making play transferable across devices, allowing users to deposit easily and collect winnings quickly. Given these dynamic developments in technology and the dramatic shift towards mobile use in the past few years, it is safe to say that the mobile gambling market is truly set to grow at a speedier pace than ever.
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