No More Motorola, Now it is Moto
Lenovo is a Chinese company that became leading firm after buying the Think Pad – IBM’s laptop brand -, they used the famous brand name excellently and became dominant in the laptop market.
Lenovo is a Chinese company that became leading firm after buying the Think Pad – IBM’s laptop brand -, they used the famous brand name excellently and became dominant in the laptop market.
Lenovo also followed the quality of IBM laptops and added more to the Think Pad brand name. And in a short time, they became on of the strongest technology company in the world. Last year they decided to enter the smartphone market. Like they did with Think Pad. They bought a famous brand, this time, it was Motorola. They bought the struggling brand from Google in a deal of worth $2.91 billion.
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Now they will use a different strategy than before. In laptops, Lenovo logo was smaller, they wanted to use the popularity of IBM’s brand to sell their laptop. But now, they are already very popular between consumers. So now in the SmartPhone market, they will support their brand with Motorola. And they decided the shorten the name, instead of Motorola it will be called Moto. The slogan will be Moto by Lenovo.
Motorola brand will help Lenovo to sell more smartphones, but this market they are about to get into is very competitive. They will need more than a just a new name to catch the whales of this market.
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Owen Castellanos
Owen Castellanos is the Hardware & Gaming Reporter at TrendinTech, where he tests graphics cards, processors, consoles and peripherals and follows the games industry, from the major publishers to independent studios. He previously wrote reviews and benchmarks for Tom's Hardware and contributed features to PC Gamer, covering everything from laptop testing to the economics of game development. Owen holds a Bachelor of Science in Electrical Engineering from the University of Texas at Austin and attends CES in Las Vegas, Computex in Taipei and the Game Developers Conference in San Francisco each year to meet chipmakers and developers. He writes for readers who want to know whether a product is worth the money, and he is not shy about saying when it is not.
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