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Audi is Not Afraid of Tesla And Apple Car

Audi’s head of experiential marketing says future of the car may not be electric and automotive brands ” don’t need to be scared of the new electrical car companies including Tesla.

Helena Marsh
Helena MarshEditor-in-Chief
1 min read
Audi is Not Afraid of Tesla And Apple Car

Audi’s head of experiential marketing says future of the car may not be electric and automotive brands ” don’t need to be scared of the new electrical car companies including Tesla. Audi official says the end of the combustion engines will come for sure, but other power sources including fuel cell may turn out to be more effective than lithium-ion battery vehicles. Tesla undoubtedly led the charge towards electric cars, it followed by Faraday Future that is planning to invest 1 billion dollars in a new car manufacturer factory, BMW released I-Series, and there is high chance that an Apple Car is coming. But the Audi is an innovative company, and they are adopting fast.

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Audi is first all-electric car E-Tron Quattro will on sale in 2018. The German automaker is also working on driverless technology and developing a concept RS 7 for driving itself without a human touch. A company official also claims that, after the driverless technology becomes fully functional, driverless vehicles can disturb the entire business of domestic flights. Well if you imagine you can go another city while sleeping in your car, and that sound logical. Then an all electrical van can be a real option for the future.
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For conclusion, we will see Audi or other big brands should be scared of new all-electric manufacturers in the future, but something for sure all-electric cars will take an enormous slice from the vehicle market. And if any other company wants to get a share from the slice, they need to be quicker because looks like Tesla will rule the market.
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Helena Marsh

Helena Marsh

Editor-in-Chief

Helena Marsh is the Editor-in-Chief at TrendinTech, where she leads editorial strategy and oversees coverage across artificial intelligence, cybersecurity and enterprise technology. With more than a decade in technology journalism on both sides of the Atlantic, she previously served as a senior editor at Wired UK and covered the technology sector for The Guardian, following the rise of the big platforms, the Cambridge Analytica scandal and the regulatory push from Brussels and Washington. Helena holds an MA in Journalism from City, University of London and is a regular speaker at Web Summit in Lisbon and CES in Las Vegas. She believes technology reporting should be rigorous and plainly written, so readers understand what actually changes for them rather than what a company's announcement promises.

All stories by Helena Marsh (201)