Digital signage is a new trend that is bringing new life to the commercial environment. The time when static signs used to be the center of marketing is long gone. They have become less significant, but digital signage, on the other hand, is designed in an eye-catching manner and delivers customized messages to improve the consumer experience. The digital display shows graphics, video, and different content on small form factor screens and giant screens. Using the right digital signage software such as Look DS sets your business at a vantage position to achieve that competitive edge you desperately need.
So, why is digital signage the next significant milestone in modern marketing? By incorporating digital displays into your marketing strategies, you get to grab customer’s attention and bring them deeper into the shopping experience. With technological advancement, you can exploit interactive digital signage to build on a physical location’s value while adding digital interactions that customers need. Customers now want to access information on screens of all sizes since it is convenient and easily accessible. Customer experience should be the first thing that any business looks out for, and it could not be more comfortable with digital signage. The following are some of the reasons digital signage is the next big thing in today’s marketing world:
Artificial intelligence
Artificial intelligence is at the center of current innovations, and digital signage is not an exception. Along with advances in hardware, brands can now analyze their audience and tailor messages more effectively. Using artificial intelligence allows you to use digital billboards equipped with proximity sensors and face-recognition technology, which can tell how far a person is looking at the screen, their gender and age. Such information allows brands to customize their content drawn from a cloud-based network. It updates in real-time with relevant displays. Incorporating artificial intelligence in digital signage guarantees increasing brand awareness and making your marketing efforts a success.
Use of attention-grabbing content
Digital signage is one of the most customizable forms of publicity and a virtual guarantee that your target audience will see your displays. It is a milestone in modern marketing thanks to its eye-catching capabilities. The use of displays enables you to influence customer behavior using attention-grabbing content and showcase brands or services, which ultimately trigger sales and increase your profit margins.
You can change broadcasting within a moment’s notice
The use of digital signage is a significant plus in modern marketing, allowing you to gain control over all your displays in various stores located throughout the world. You can change the broadcasting at the same time from a remote location. For instance, if you plan to advertise a new product or spread information about the special offer, you can design a new ad video or image, send it to your screens or group of screens and be sure, that it will be displayed across all your locations smoothly. It is an excellent way to take control over branding, thanks to the consistency. Digital signage will allow you to keep your customers updated no matter where they are.
Increases sales
Businesses that use digital signage enjoy increased purchases and dwell time by almost 30%. With those signs on the streets, they are bound to grab the attention of your target audience, and if they feel you are providing them with a solution, they are more likely to shop with you. Likewise, if your digital sign is in-store, your customers will have increased dwell time viewing your content, and, in most cases, it translates to overall sales. You need to provide useful information that your target audience can relate to, and there is no better way to do that than with digital signage.
Interactivity
Using digital signage is more comfortable to link your displays to interactive content, which makes up for a memorable experience. When you keep your customers engaged, you will be better placed to reduce perceived wait times while linking your brand’s positive message. Remember, today’s marketing revolves around making your target audience happy. When they come to shop, you must give them an experience they will cherish. The right solution will keep them engaged and want to associate more with your brand.
It is cost-effective
Digital signage is able to provide an additional income for business owners. Once you have the system in place, you can sell advertising space to companies or brands that complement your business operations. It is an excellent way of paying-off your initial investment. You will be using your digital signage solution to raise brand awareness and increase store numbers without spending a fortune.
Digital signage allows you to improve your customers’ shopping experience and give them solutions before they even ask for them. Your displays will be tailored to their needs while allowing for maximum flexibility to do anything you feel is right for your target audience. You will be able to create unmatched engagement, and that is what modern marketing is all about.
Photo by Rodion Kutsaev