The average user spends 15 minutes to consume content, but building design for your website takes longer. Generally, users are looking to navigate beautifully designed websites, rather than plain and simple ones. Website design is important for any business as part of the online marketing presence. To build a great website, you must first understand why it is important. How does a website impact a business and an audience? In most cases, a website is one of the first interactions with potential clients.
People are always looking for company websites so that they can learn more about a business from the comfort of their home or office. If they find you on the first page of search engines, they’ll form a first impression based on what they see. Clients form their opinions in a few seconds, not even minutes, and they can immediately decide whether they want to use your services or not. So, imagine how important it is to be confident about your website. A good website design has the ability to impact your target market in a lot of ways. How can you impress your audience?
- Design for the first impression
So, what do people want when they’re visiting a website for the first time? They want something that will capture their eyes. But don’t get confused, make sure you don’t overwhelm your page. Design simple elements that make sense, keep your pages clear, easy, and vibrant, with a fast response time. The design really matters for a first good impression. If you copy a design that looks just like everybody else’s, chances are that your users will move on to look for something else. People judge a website within seconds. You want to use these seconds to make a positive impression on your audience. You don’t want your website to look unappealing and outdated because it will have a negative impact on your visitors.
They’ll leave your page immediately, and move to your competitor’s side. Website design is essential for any brand – it’s an effective way to make your visitors stay as long as they can on your page. Apart from the importance of web design, you’ll need to think about the content. It’s equally important to the look of your website. High-quality web design attracts the attention of visitors. People don’t want to seem a boring and old copy – they want fresh and good-quality content with relevant information. Designing a website with personality will make your visitors want to come back to you.
- Web design and SEO
Okay, so you’ve learned how important it is to create a website with style and good content. What do you know about SEO? SEO is search engine optimization, and it’s been around for years. It is the critical “teacher” for the research engines and won’t accept just any content you post. It means that web designers won’t just have to create graphics and great websites, search engines will have to approve them, too. And search engines can change their requirements often, updating their algorithms to offer better results to users. In this process, search engines can change their rules on how they rank a specific website. Old websites might use old-fashioned ideas, which means that your website can go down from the first pages of a search engine search to no page. So, as a web designer, you’ll need to consider the best practices for every design. Imagine a website that isn’t mobile-friendly in 2020 – indeed, you simply can’t! There’s no such thing on the first page of Google, so that’s why it’s important to design a website with responsive navigation, it’s the top criterion.
- Navigation
When users visit your website, they want to do it quickly. And by quickly, we mean that they’ll want to access the information easily. If you want your potential customers to stay on your site longer, you’ll have to implement a navigation system that is easy to use. No one wants to struggle to access certain pages and be directed to the information they need in hours. This should happen in seconds – if not, you’ll discourage your audience from engaging on your page. Visitors are likely to leave a page if it’s not working properly and quickly. A properly designed website will help you provide useful information in no time. Solid navigation is necessary for you to help visitors be interested in your services.
- Accessibility
Every business owner wants to attract visitors to their website. Unfortunately, just a few of them actually take the necessary steps to ensure their website can be accessed by all people. Everyone out there is relying on websites that are accessible, and if you’re not the one that makes their website easy to use, people will be missing out. Luckily, accessibility to a website isn’t hard to implement. You just need to understand the issues that make a website hard or impossible to access by people. Once you’ll learn this, you can avoid those mistakes, and make your website welcoming for all visitors. It’s ideal for anyone to be able to use all websites on the internet. It doesn’t matter what software they’re using; the goal is to create a concept of web accessibility.
Simply imagine: millions of users out there have special needs, so it’s going to be really challenging for them to work with hard-to-access websites. By keeping this in mind, you’ll want to design a website that can ensure that it is welcoming to almost any user. This may include implementing screen readers, speech recognition software, alternative keyboards, etc. By doing so, everyone on the internet will be able to browse your website. Also, you’ll make their experiences better by designing your website with great accessibility. So, how does your current website look? Are users meeting their needs when accessing your site? Or maybe it’s time for a change? Follow these steps above and choose the best web design for your business.
