Best Buy Launches New Start-up Showcase

There are many a great product emerging from crowd funded projects launched on sites such as Kickstarter and Indiegogo.  Now, many of these projects look fantastic in theory, and many have marketing that is second to none.  But, until you can physically see the tangible item, it’s sometimes hard to get a true feel for the innovative product that so badly wants your investment.  However, thanks to places like Amazon, and now Best Buy, a new trend of virtual shopping for start-ups is coming our way.

Under the new program entitled Best Buy Ignite, customers will be able to try out new products on offer by start-ups in some of their retail establishments.  Then, if customers like what they see, they can go online and order some of the item themselves.  In a recent press release a spokesperson for Best Buy said, “Key features of the program include dedicated store space for products and services from start-ups; a new section on BestBuy.com where customers can browse, learn about, and purchase the newest products from start-ups; and a partnership with PCH, a product innovation company that works closely with start-ups to help get their products into consumers’ hands, faster and at a lower cost.”

Best Buy’s very first Ignite area has been opened in its new headquarters in Silicon Valley.  Some of the products its currently showcasing includes Muzik’s Spotify, Noke’s Bluetooth padlock, the Tangram smart rope, and the Zuli smart plug.  These are just a few of the many products on display.  More products will be added to the list as more Ignite locations are opened up and the official webpage will be open later this fall for everyone to have a browse.

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