Tesla has not always been as popular as they are now and are no longer just considered to be the newcomer from California. Now electric cars are coming to the fore; they are becoming more successful, and the ideas promoted by Elon Musk are making them a force to be reckoned with and they are providing competition for Mercedes-Benz, BMW and Audi.
The risks taken have inspired Audi, and Stefan Knirsch and the technical leader has said that Audi will be taking things more slowly than Tesla when it comes to bringing out new models.
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Volkswagen boss Matthias Muller also believes that Tesla is the brand to follow and that they have been doing things the right way. Knirsch does not fully agree and thinks that the lead made by Tesla among others and move more quickly, take some risks and bring innovation to the industry.
He does accept that the American firm has become a little more conservative recently and is managing to cut down on costs and building more, as well as keeping an eye on profit and upgrading the manufacturing facilities.
There has been a change of thought on the side of Tesla according to Knirsch, but their very presence has had a significant impact on Audi and the way they operate. The plan is to produce a family car that can run in just 15 minutes of charging. For this, it will travel just over 300 miles, and the cost will not be more than the petrol run version.
