There is still a high demand for smart phones, but not in the same way that they were required before. The rate in which the amount sold is rising has begun to slow down and is at the same level that it was in 2008.
Emerging markets are looking for low-cost phones, but there is still a high demand for top of the range phones in other parts of the world. Research director at Gartner Anshul Gupta claims that it is the low pricing by the Chinese market that has allowed those who would not normally have considered a smartphone the chance to own one.
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He believes that there are 85% of people in the Pacific/Asia market upgrading to a smartphone from a basic or middle of the road one. There is also the price consideration as a result of the US dollar finding other currencies are being devalued against it and as a result, Indonesia and India are becoming the base of choice for many sellers. This would also help with certain taxes.
Last year only Huawei and Samsung increased sales out of the top 5, and Apple found that its sales went down – a 4.4% drop in iPhone sales was recorded. Even Samsung will face issues however as they need to have a top of the range phone that can further limit the sales of the iPhone.
Android has been the winner as a result of the latest figures according to director of Gartner Roberta Cozza.
