US Thanksgiving Day (November 26 ), Black Friday (November 27 ) and Cyber Monday ( November 30) discount season are open, ComScore announced their predictions for Americans e-commerce spending during this period.
According to shared the annual e-commerce predictions by Comscore, Americans will spend $ 70.1 billion until the new year period.As a thinking Amazon, eBay, Walmart and Apple will spearhead of popular brands in this period, last year Americans spent $ 61 billion last year. So expect an increase of 14 percent compared to last year.İn the period of November – December, the concerned volume of the percent of $ 58.3 billion is expected to come from desktop computers.According to the annual benchmarking, besides the rate of 9 percent increase in spending on desktop computers, mobile e-commerce side of the 47 percent growth rate is expected to be an expense of $ 11.7 billion.
ComScore said that ‘’Americans will take place in digital commerce side only 15 percent of personal expenditures in this special period.’’ and international research firm added a comment that 20 percent of total e-commerce spending will come from Amazon, eBay and Walmart have the share of 10 percent.Last year there was 15 percent growth according to a year earlier, apparently it will take the same growth this year.It expected that e-commerce maintains its share, even if the retail stores open on Thanksgiving,
According to the same forecasts, Cyber Monday which is the first Monday after the Thanksgiving holiday, $ 3 billion e-commerce shopping will be done.And this figure will be the highest volume of e-commerce in the last six years.Half-billion dollars of this expenditure will come from mobile devices.
As a remember, a similar shopping spree Chinese Single’s Day, people spent more than $ 1 billion in the first 8 minutes of that day and $ 4 billion in one hour.A very important part of the sales came from mobile.