The recent success of Pokemon has been better than most people ever envisioned. But in all its hype and glory, the real truth behind Pokemon Go may have been a little unclear…until now. A large percentage of people, including investors, were under the impression that this location based augmented reality game was owned by Nintendo, and while this was the impression, their shares raised significantly. At one point, due to the success of Pokemon Go, Nintendo was valued at being worth more than Sony.
However, that has all changed as the real facts have been clarified. Nintendo is not the owners of Pokemon Go and released a press statement to advise the public and investors of this. Although they do have a 32 percent share in the Pokemon Company, the highly successful game is owned by Niantic. Since the revelation, shares have fallen by 17.7 percent which represents a $6.4 billion figure in monetary terms.
There are no Nintendo logos plastered anywhere within the Pokemon Go game, and apparently not been advertised as such, yet somehow people still came to the wrong conclusion. And, although this is not Nintendo’s fault, they are the ones that will be impacted by this for some time to come. With their release of Animal Crossing and Fire Emblem for mobile devices due to be released soon, this may help with Nintendo’s shares, but is unlikely to be the phenomenon that the Pokemon Go game is.
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